Scent memories

There was a piece on CBC radio this morning about Axe body spray and how it has taken over the halls of junior high schools and high schools. Because in the commericials it gets sprayed all over the body stupid adolescent boys are doing the same thing and overwhelming other students and teachers.
It sounds like Axe is the new CK One. Remember CK One? Seriously, it was everywhere, everyone wore it because everyone could. The hallways of my junior high always smelled like the stuff, and probably more than half the students carried a bottle in their back pack it for CK One emergencies. I never wore CK One (I wore Colors by Benetton), but whenever I think of it or smell it now I laugh.
As overwhelming as CK One was nothing will ever top the smell of a cologne that I can still spot a mile away. Obsession. One of my high school boyfriends practically bathed in the stuff, it's no joke that you could smell him after he'd left the hallway or classroom. It was his calling card. Now, 10 years later, whenever I that overwhelming smell wafts by my nose I ask myself "where's David?"
So after listening to that piece this morning I wonder how many teenage girls will be forever turned off Axe body spray because they date some guy who baths in it.